About Us

According to Wikipedia, “Grafting or graftage is a horticultural technique whereby tissues of plants are joined so as to continue their growth together. The upper part of the combined plant is called the scion while the lower part is called the rootstock.”

When founding the company during the early days of the Internet (in San Francisco in 1995), we chose this metaphor to illustrate our desire to merge traditional communications best practices (rootstock) with the new medium of the then new World Wide Web (scion). The Web is well established now, but the metaphor continues to serve us well as we meld our experience in proven practices with our passion for new technologies and learning paradigms.


Over the years, our team member's clients have included Advanced Interactive Systems, American Red Cross, Apple Computer, APR Energy, Blue Cross and Blue Shield, Centers for Disease Control and Prevention, Federal Pension Benefit Guaranty Corp., Florida Dept. of Health, Graduate School USA, Harcourt-Brace, Hershey's, Microsoft, Moose International, Pearson, Small Business Administration, TMP Worldwide, United Parcel Service, U.S. Army (GoArmyEd), U.S. Dept. of Homeland Security, U.S. Navy, and U.S. West Direct.


Our projects generally come from organizations with training needs for which in-house resources lack specific skills or available time. Sound like yours? Let's see if we can help! Please drop us a line using the form below.


Tom Dell

Founder/Lead Consultant

LinkedIn profile

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